Networking in the City: It’s About Who You Are, Not Who You Know

Every post-secondary program is served with a side of advice to network aggressively.

“It’s about who you know, not what you know,” we’re told, “so you’d better start marathon shaking hands”.

Well, not so fast. Sure, people with an extensive network boast a unique advantage when it comes to landing jobs. They can save time by sending resumes to people they know will look at them. But for the most part, if a hiring manager or executive doesn’t believe you’ll vibe with their company, chances are you’re not getting the job.

Don’t believe me? Consider this: according to 67 percent of consultants surveyed by Workopolis, the top reason people don’t get the jobs they want is because they fail to set themselves apart from the competition. 

Let that sink in for a moment. The top reason isn’t lack of experience or a company insider’s referral: it’s a compatibility problem.

The Importance of Values in the Startup Scene

But what exactly does this mean? Differentiating yourself isn’t about standing out by any means necessary. If this were the case, we’d all be showing up to interviews drunk, toting a karaoke machine with every intention of using it in the name of making an impression. Clearly, companies are looking for something specific. And that something specific is:

Whether your values are aligned with theirs.

Nowhere is the urgency about values stronger than in the startup scene, particularly in Toronto’s flourishing tech ecosystem. Ninety percent of startups are expected to fail. With a fun statistic like that, startup founders are more interested in working towards their vision than convincing new recruits that their vision is great. Teaching you company policy takes the work of a week. Teaching you to share a company’s convictions, while not impossible, can take forever and even after that investment there’s no guarantee you’ll care. Consequently, who you are and what you value is very important to companies.

Companies Are On the Lookout for People Who “Get It”

The recent TechToronto Meetup powerfully drove this point home. The beauty of this monthly meetup hosted by TechToronto is the mini-presentations given by members of the tech community – just enough variety to leave you satisfied, but short enough to keep you engaged. The most recent event was a veritable smorgasbord of speakers ranging from a marketing manager in a biotech company to the married co-founders of a beauty review site to the hilariously straight-talking, potty mouthed CEO of a healthcare tech startup. While on the surface they could not be more different, what they all shared in common was a strong belief in the importance of people with shared values for the success of an organization. In each presentation, the speakers emphasized the importance of company culture and building solid teams.

Of course, a shared passion for eating is not going to overcome the fact that you don’t know how to code if you are applying for a developer position at a food delivery startup. On the other hand, if you have the necessary hard skills and demonstrate a commitment to creativity, user experience, and healthy eating, it’s clear to the person doing the hiring that you get what the organization is trying to accomplish.

At the end of the day, everyone’s just looking for people who “get it”. It’s why couples with seemingly opposite interests can work so well: they likely share core values about communication and personal growth. And it’s why an organization with teammates who fill different roles – technical, public relations, sales – can come together to make something greater than the sum of its parts.

The TechToronto Meetup and afterparty takes place every month for those looking for a job, those looking to hire, and those who just love learning about tech. The next event takes place December 5. Early bird tickets are $12, regular tickets are $20, and you can buy them at the door for $25.

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Featured image via Pexels