From Student to Content Writer to (Hopefully) Content Strategist

It was only in my last year of university that I finally realized I wouldn’t be happy unless I was writing.

Fuck being practical. I’d avoided pursuing English, writing, or marketing because like some kind of masochist I thought pursuing what I wanted was self-indulgent.

I eventually realized that I’d be happier writing take-out menus for crappy pay instead of earning six figures elsewhere so long as I was writing.

(This is a hypothetical. I have never earned six figures, so there’s a possibility I would have liked that better. But I digress.)

So there I was in my final year of International Studies at York University and I had come to three key conclusions:

  • I was not gonna be a diplomat
  • I hate bureaucracy, so there’s no way I was going to work in government despite the benefits and security (suuuuuuuure) and blah blah blah
  • A law school would “looooool” for days at my transcript

I didn’t really feel like writing a novel, so I explored content writing and sponsored content jobs. I started applying to stuff: no luck. But some noteworthy things happened that got me started:

  • A fantastic woman who worked in the office where I was a work/study told me to grow a spine (in more professional terms) and start putting my writing out there
  • I enrolled in a phenomenal professional development program at Ryerson University called Adapt that was geared towards helping university students acquire the skills they need for the workforce (i.e. coding, Excel)
  • I couldn’t get a job anywhere, even as an admin assistant, despite my over 5 years working in offices and call centres

So I went on Upwork, starting pitching to prospective clients, and thanks to the business writing skills I learned at Adapt improved my pitches and instantly saw a spike in my response rates.

A year later, I’ve significantly increased my freelance rates, but I’m ready for a transition. You see, I started off willing to take anything so long as the client seemed like they would respect my time and communicate effectively. My first gig? 800 word articles for $7 a pop.

But I’m far from stable and I have definitely hit a wall. Right now, I refuse to enroll in any graduate programs, certificate programs — anything with tuition!!! – until I have paid off my current student debt.

My mind may change, but right now the thought of paying for school feels stupid.

Now I’d like to have a better understanding of how to develop successful content strategies. I believe I have the intuition for it, but not the skill.

So last April was about landing any writing gig that would pay me. Now that some people are paying me, here’s the new goal:

BECOME THE MOST KICKASS CONTENT STRATEGIST POSSIBLE

How do I do that? Well, I’m not really sure. And I hate diving into things without a plan. I’m the type of person who looks up what things you’re allowed to bring in to Canada’s Wonderland before even packing a bottled water.

So I’m currently at the present stage:

  • Identify the skills required to be a fantastic content strategist
  • Gain a high level understanding of digital marketing and content strategy
  • Improve my writing and analytical skills
  • Figure out how colour schemes work because my Instagram game is weak and content is becoming more and more visual
  • Develop at least a basic understanding of the world of tech and how it intersects with content

Are you trying to develop your career in digital marketing and content strategy? I’m a firm believer that you learn a lot through conversation so please share any tips, comments, or resources below!

Featured image via Pexels

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