How to Apply the Inbound Methodology Across Business Units: Attracting, Engaging, and Delighting Customers Across Marketing, Sales, and Operations

I’m in the process of renewing my Inbound Certification. Here’s what I’ve learned from the first module “Understanding the Fundamentals of Inbound”. Your marketing team thinks your salespeople are short sighted. Your sales team thinks marketing is a group of glamorous bureaucrats who plan, but never execute. And your operations team can’t be bothered to form an opinion on either team, but they’re convinced they … Continue reading How to Apply the Inbound Methodology Across Business Units: Attracting, Engaging, and Delighting Customers Across Marketing, Sales, and Operations