Deliverables: Regular blog posts for global professionals and companies managing cross-border teams
Project Management: Google Suite, WordPress
Talaera, a New York-based company offering Business English coaching for global teams, needed content for their community of students and their network of HR professionals.
Their target audience consists of highly educated non-native English speakers who are either working on cross-border teams or embarking on new career opportunities in the United States, Canada, the United Kingdom, or Australia.
These highly motivated individuals wanted to ensure they picked up the nuances of the English languages. While a non-native English speaker may have a strong grasp on grammar and spelling, specific buzzwords, acronyms, or shortcuts often present difficulties.
Over the course of a year, I worked with the company’s CEO and co-founder to produce informative blog content, including articles like:
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