Educating Companies on the Power of Customer Co-Creation and Open Innovation

Client: Chaordix

Deliverables: 2 ebooks, 1 white paper: The Marketer’s Guide to Customer Participation and Co-Creation (e-book); The CINO’s Guide to Open Innovation in a Mobile, Social World (e-book); and Top 10 Practical Lessons for Building Customer Co-Creation Communities (white paper)

Project Management: G Suite

Project Description

Chaordix, a company with the mission to fuel innovation through co-creation, needed a writer to develop informative content about their philosophy. Specifically, the company needed to educate companies on the difference between co-creation and crowdsourcing and break down the steps required to turn an open innovation project into a productive endeavour.

I worked with both Chaordix’s VP, Marketing and the Chief Social Scientist to create 2 books and 1 white paper.

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Featured image via Pexels

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