Client: Glendon College, York University
Deliverables: 500 word profiles on notable Glendon alumni and their accomplishments since graduating
Project Management: G Suite
Project Description:
Glendon’s Director of Advancement wanted to share the accomplishments of the school’s alumni through short profiles. I proposed a project managed process in which interviews were scheduled with alumni or managed via email by distributing pre-approved questions. For interviews conducted via email, verbatim responses were treated like quotes and weaved into narrative profiles to tell compelling stories about graduates who’d gone on to work in the public and the private sectors across a range of industries including healthcare, government, tech, and more. The format was so successful that the department has since assigned in-house writers to the project to increase the number of interviews.
Select Profiles:
Grad Worth Betting On: How Glendon’s Caitlyn Ngu Secured a Deal on Dragons’ Den
Grateful Graduate Donates $25,000 to Econ Professor’s Memorial Fund
Protecting The Public’s Privacy: How Dr. Ann Cavoukian Went From Glendon Grad to Global Expert
From Valedictorian to Bureau Chief: How Heather Scoffield Shares The News Stories That Matter
“Neya was a terrific partner in our journey to showcase more alumni stories at Glendon. She not only wrote beautiful stories, she also made the project management of this project a breeze with clear timelines for profile subjects and our team. The profiles have been utilized in multiple media and help to illustrate the unique character of our campus. Colleagues and other alumni are now suggesting more profile subjects which helps us to build the number of stories we have. Neya’s work has not only made this key effort in alumni pride building and reputational marketing easy to manage, she’s inspired others to develop more similar content.”
— Mireille Millette, CFRE, Director of Advancement & Alumni Relations, Glendon College, York University
Featured image via Daoust Lestage
