Fuelling Car Sharing Marketplace’s Canadian Presence With Crisp Copy

Client: Turo Canada

Deliverables: Blog, email, postcard, and landing page copy

Project Management: Trello, Slack, G Suite

Project Overview

Car sharing marketplace Turo was ramping up its Canadian marketing efforts and needed a copywriter to accelerate their content creation. Since May 2019, I’ve produced copy for their email sequences, landing pages, and activation event post cards as well as written articles for the company’s blog.

Our client-freelancer relationship is mediated by carefully defined SLAs. For project management, we use Trello, Slack, and G Suite.

02-Nova_Scotia_Launch_EM2_v1
Exhibit 1: Email encouraging drivers in Nova Scotia to list their cars.
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Exhibit 2: Email announcing Turo’s launch to Nova Scotians
Screen Shot 2019-06-28 at 11.25.45 AM
Exhibit 3: Front side of postcard distributed to passersby during a Turo activation event in collaboration with levelFILM which placed a DeLorean in Toronto’s Yonge/Dundas Square to promote the film Framing John DeLorean.
Screen Shot 2019-06-28 at 11.25.52 AM
Exhibit 4: Back side of postcard distributed to passersby during a Turo activation event in collaboration with levelFILM which placed a DeLorean in Toronto’s Yonge/Dundas Square to promote the film Framing John DeLorean.

Featured image via Unsplash

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