“We Want Kobe”: City bids farewell to Bryant during his final game against the Raptors

The Raptors managed to secure a win from the Lakers at the ACC Monday night. Yesterday evening’s game was especially eventful not only for the team’s victory but also because it would be Kobe Bryant’s last time playing against the Raptors. Last night’s game was an opportunity to watch Bryant play his final game in the city, and Torontonians were definitely feeling the love. The … Continue reading “We Want Kobe”: City bids farewell to Bryant during his final game against the Raptors

Tomorrow’s Drake Night at Raptors game expression of rapper’s Torontoᵀᴹ

One thing’s for sure: Drake either has a wicked understanding of marketing, or he’s hired one stellar team. Love him or hate him, he has effectively moulded the city in his image. Branding is about crafting associations, and there is no mistaking his fingerprints are all over what it means to be from Toronto. Tomorrow’s Raptors game against the Cleveland Cavaliers will be another expression … Continue reading Tomorrow’s Drake Night at Raptors game expression of rapper’s Torontoᵀᴹ