Raptors Fans Shine: Reflections on an Incredible Season

Photo credit: Bernard Weil/Toronto Star By: Sebastian Parodi | @sebastianparodi “The Raptors are going to get swept.” That is what the “NBA experts” were saying. That’s what everyone outside of Toronto was thinking. Yet here I am, watching replays of the Raptors’ last game – Game 6, not Game 4. The Raptors managed to win two games against the strong Cleveland Cavaliers in their first … Continue reading Raptors Fans Shine: Reflections on an Incredible Season

Raptors’ Cleverest Fan Is The Toronto Public Library

Photo credit: Frank Gunn/The Canadian Press Toronto’s basketball fans are considered some of the most passionate in the League. “Every colleague I run into from other NBA teams just talks about our fans,” Shannon Hosford, VP of marketing and communications at MLSE told the Toronto Star. Toronto has put its all into cheering on the Raptors, a team that has been largely dismissed by sports media and … Continue reading Raptors’ Cleverest Fan Is The Toronto Public Library

“We Want Kobe”: City bids farewell to Bryant during his final game against the Raptors

The Raptors managed to secure a win from the Lakers at the ACC Monday night. Yesterday evening’s game was especially eventful not only for the team’s victory but also because it would be Kobe Bryant’s last time playing against the Raptors. Last night’s game was an opportunity to watch Bryant play his final game in the city, and Torontonians were definitely feeling the love. The … Continue reading “We Want Kobe”: City bids farewell to Bryant during his final game against the Raptors

Tomorrow’s Drake Night at Raptors game expression of rapper’s Torontoᵀᴹ

One thing’s for sure: Drake either has a wicked understanding of marketing, or he’s hired one stellar team. Love him or hate him, he has effectively moulded the city in his image. Branding is about crafting associations, and there is no mistaking his fingerprints are all over what it means to be from Toronto. Tomorrow’s Raptors game against the Cleveland Cavaliers will be another expression … Continue reading Tomorrow’s Drake Night at Raptors game expression of rapper’s Torontoᵀᴹ